Girl Boss Hub: Sidrah Khatoon

Sidrah Khatoon is a Girl Boss in her own right! She is a recent graduate from the Creative Industries program at Ryerson University, a Graphic Designer, a full time employee employee of a TV Organization and most importantly the founder of a stationary brand called Friday Feeling

We chatted with Sidrah to see what resilience means to her and learned a bit more why she decided to start up a stationary line. 


What does resilience mean to you and how do you embody it?

Resilience means to quickly recover from difficulty but unfortunately, I don't do anything quickly. When I'm pushed back, I take a mental break, lots of baths and make sure I'm in a clear mental state to bounce back. For me, the most important thing is persistence. I know I'm going to bounce back no matter what.


There are so many look-a-like brands nowadays on the market that it is hard to differentiate one from another, how is your brand different?

I work near an Indigo/Chapters which is Canada's largest bookstore that also sells stationary and gifts. Whenever I would walk by the stationary section, I would gasp at the designs but noticed the quirky sayings never resonated with me. I'm a brown girl born in Canada raised by immigrants and I celebrate Eid twice a year not Christmas. Why isn't the largest book store in Canada selling Eid greeting cards? My stationary line will hopefully fix that. I want to make cute, quirky, funny things because brown girls are cute, quirky and funny too.

Free for all! Tell us something we do not know about you and your brand/project. Be as detailed as possible.

I'm a big stationary nerd and I always dreamt of having my own stationary line. Honestly, as I'm writing this - I can't believe that I have a website that's ready to launch with a little shopping cart on the top right corner of the page. I just want to make high quality products in an honest way for people to enjoy and so I decided to start Friday Feeling. The name came from the famous hashtag on Twitter where people shared their best moments of the day and it's also my favourite day. The line will include pencils, lapel or enamel pins, greeting cards, cupcake and cake toppers, art prints and whatever else I probably can nerd about. After all, if I don't like what I'm selling, how can I expect anyone else to?

Check out Friday Feeling on Instagram ( and their website as it has launched on Friday January 5th, 2018!